4C for Children is the region’s pioneering leader, advocate and resource for high-quality early childhood education and care—and winner of the Overall ONE Award as well as the Better Business Bureau Torch Award for Marketplace Ethics. It was founded in 1972 by a coalition of five agencies and funders committed to ensuring the quality, effectiveness and availability of early childhood learning and care in the Greater Cincinnati area. It's original name, Comprehensive Community Child Care, was quickly shortened to "4C." Today, this child care resource and referral agency does business as "4C for Children."